Chobani Redesign Pitch
A pitch done at Stink Studios to reimagine Chobani as not only the leader in the yogurt industry, but transitioning the company into an editorial driven hub for healthy lifestyle content. The challenge was to draw connections between editorial opportunities and the company's values to reinforce Chobani’s overall brand. The solution was to serve up circular content that turns each entry into an opportunity for deeper engagement, no matter where a user came from.
Agency Stink Studios
Motion Design Linn Livijn Wexell